search engine | 1 May 2020
Google trends in COVID-19 times and how to use them in your content strategyWith the coronavirus pandemic now nearing its peak in many parts of the U.S., search trends are rapidly evolving in ways many search marketers have never seen before. Changes are […]
search engine | 5 March 2019
Eight shortcuts to find long tail keywords (and how to use them)It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by […]
search engine | 18 December 2015
Five of the most interesting SEM news stories of the weekWelcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: loads of holiday related stats, and […]
search engine | 18 June 2015
The Most Expensive States for Paid Search in the U.S.Depending on the state you’re advertising in, your cost per click’s (CPC) could range from as high as 78 percent above the national average all the way down to 65 […]
search engine | 5 February 2015
How to Make the Most Out of an International SEO CampaignInternational SEO is critical to any business that wants to expand its demographics or diversify its customer base or clientele. International SEO can lead to long-term stability in a global […]