search engine | 10 April 2020
The best-kept secret to maintaining and defending the top spot with paid searchWhat’s the best way to ensure your brand is at the top of the Search Engine Results Page (SERP) for a branded search? For many, the answer seems pretty straightforward […]
search engine | 1 February 2019
How did the Gillette video impact search traffic?Over the past couple weeks there was a lot of media coverage, in both traditional and social mediums discussing the Gillette “The Best a Man Can Be” ad. The ad […]
search engine | 29 October 2015
How cannibalisation can harm your search rankingsIn this post I’ll look at how related domains are competing against each other for search rankings. Some are sites from the same parent company, other international versions of sites. […]
search engine | 18 August 2015
Enterprise Link Acquisition for Top of the Funnel MarketingLinks are integral to the web, fundamental to SEO, and yet, even big companies are failing to secure the links they deserve. Simply being a large company with brand recognition isn’t […]
SERP | 9 July 2015
5 Tips for Writing More Search Friendly ContentI’m sure you’ll agree: SEO copywriting was a very bad idea. Writing content only to help rank it in search engines and providing no essence or value at all, as […]
search engine | 21 May 2015
Five Ways to Glean Important Insights From GWT’s New Search Analytics ReportAccording to Google’s Inside AdWords blog, mobile search has surpassed desktop search in 10 countries, including the United States and Japan. Previously, site owners faced challenges when trying to gather […]
search engine | 30 April 2015
7 Essential Tasks and the Tools Needed for Beginning an SEO InitiativeOn many occasions I find myself meeting, even still to this day, those who state, “We knew we needed SEO, we just didn’t know how to get started.” One of […]
search engine | 2 April 2015
Google’s Doorway Algorithm UpdateApril is shaping up to be a pretty impactful month when it comes to Google Algorithm updates with two important updates. First, on April 21, Google will officially start counting […]