search engine | 29 April 2020
COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?Johnson & Johnson CEO Alex Gorsky said on Tuesday’s earnings call that the worldwide COVID-19 pandemic is “one of the most significant events that any of us have ever experienced”. It has caused more than 120,000 deaths […]
search engine | 1 September 2017
[Report] Who owns the flights market in search?Which brands dominate the US flights market in search? A new report by Pi Datametrics has analyzed the entire US flights market to discover the most organically valuable search themes and players […]
search engine | 21 January 2016
SEO basics: 22 essentials you need for optimizing your siteHere we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be […]
search engine | 11 January 2016
Three off-the-beaten-path ideas that PPC pros should think about in 2016Okay, I get it. You’ve read all the recaps, trends and goal post articles you can handle on paid search these past few weeks. But let’s talk, because I […]
search engine | 15 December 2015
Customer journey from search to checkout – Star Wars: The Force Awakens ticketsIn which we take a look at the experience of searching for a product, looking at a brand’s paid search ad for the item and its subsequent landing page, all […]
search engine | 10 December 2015
Why you shouldn’t forget to update your Universal Analytics tracking codesGoogle has been rolling out Universal Analytics steadily since its launch in 2012 and this year, it announced that the transfer of properties from Classic to Universal Analytics was complete. […]
search engine | 23 November 2015
Paid search and PPC: a super accessible beginner’s guidePresenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in […]
search engine | 6 November 2015
10 things to look for in your site search dataThe terms that customers type into your internal search function can represent a wealth of valuable data. This data can help you to gain an understanding of user behaviour […]
search engine | 29 October 2015
How cannibalisation can harm your search rankingsIn this post I’ll look at how related domains are competing against each other for search rankings. Some are sites from the same parent company, other international versions of sites. […]
search engine | 26 October 2015
How to deal with content that competes for the same search termsSometimes we’re just too good at what we do. I find that ecommerce sites are usually more likely than marketing sites to have multiple URLs competing for a ranking […]