search engine | 11 January 2016
International domain structures and SEO: what works best?Businesses with multiple websites across different countries have a number of decisions to make on how they structure their various sites. But what are the advantages and disadvantages of […]
search engine | 3 November 2015
How can marketers use TV ads to drive searches?How can marketers use offline ads to drive brand and product searches? In this post I’ll look at some examples, stats and suggested best practices. Using TV and other […]
search engine | 13 October 2015
Do you have to come first in search anymore?What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you megalomaniac. But then, if you’re […]
search engine | 30 July 2015
How Your Content Strategy Should Affect Your SEO ExpectationsIf I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be […]
search engine | 19 June 2015
‘Right to Be Forgotten’ Laws to Be Strictest in RussiaRussia’s “Right to Be Forgotten” (RtBF) guidelines will be much stricter than those of other European countries, The Wall Street Journal reported yesterday. When people in Europe search for […]
search engine | 18 May 2015
Keywords on Mobile: Not Comparable to DesktopLast week Google confirmed that smartphone searches now exceed desktop searches in 10 countries. WOW. That was fast. Despite this fact, many brand marketers still haven’t figured out what to […]
search engine | 11 May 2015
Facebook "Add a Link" Feature to Rival GoogleFacebook is using its index of more than one trillion posts to make it easier to share links on mobile, according to reports. It’s often difficult for Facebook’s mobile […]