search engine | 10 August 2018
Search trends 2018: what can marketers learn?Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a […]
search engine | 26 July 2018
Laying the foundations of good SEO: the most important tasks (part 2)SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing […]
search engine | 13 July 2018
Keyword stuffing is terrible for your SEO. Here’s what to do insteadThere’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed […]
search engine | 13 July 2018
How to organize your keyword listsKeyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins […]
search engine | 27 June 2018
Video and search: YouTube, Google, the alternatives and the futureWhen it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. […]
search engine | 27 June 2018
Rise in voice search for local businesses brings new opportunities and challenges2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent […]
search engine | 22 June 2018
Laying the foundations of good SEO: the most important tasks (part 1)Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing […]
search engine | 22 June 2018
How to transfer insights from search to social campaignsWhen running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an […]
search engine | 18 June 2018
Google’s ‘More Results’ button: a search marketer’s POVI have written extensively about how Google is continually making its SERPs richer, more feature-led, and increasingly intuitive. Of course this is happening on desktop, but how the SERPs are […]
search engine | 14 June 2018
SEW Interview: Clark Boyd on visual searchWe recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you […]