search engine | 22 October 2015
Automating landing page creation is a really bad ideaTasks associated with SEO generally fall under two categories: Gathering data to report on performance and help inform decision making Implementing changes and campaigns based on what that […]
search engine | 22 October 2015
How social signals really affect your search rankingsI fear the term ‘social signals’ has been somewhat overused (and in some cases, abused) by search marketers, and there’s a blanket misconception about how they actually affect a site’s […]
search engine | 5 October 2015
7 Ways You Might Be Losing Out on Search RankingsSEO is increasingly becoming more closely aligned with user experience (UX) and content value, as Google sharpens up its algorithms to retain its primacy as a search tool. Now, you […]
search engine | 1 September 2015
5 Essential Hybrid Digital Marketing Skills to Develop NowOne of the biggest mistakes brands can make is keeping their various marketing efforts siloed and expecting those in each department to perform their jobs and bring in leads without […]
search engine | 19 August 2015
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like OneUp until now, a lot of people within the digital marketing industry believed that user engagement metrics were a ranking signal. Google just blew this out of the water with […]
search engine | 31 July 2015
5 Modern-Day Alternatives to Link BuildingLink building has fallen, both in practicality and in popularity, as a long-term SEO strategy. Once universally-acknowledged as a necessary foothold for ranking in search engines, building links has been […]
search engine | 4 May 2015
Is There Really a Battle Between SEO and PR?There’s a lot published in the SEO industry on the use of online public relations, and likewise in the PR industry, there’s a lot published on the topic of search […]
search engine | 23 April 2015
Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?When a year ago Yandex announced that links would be removed as a ranking factor, they hoped that black-hat SEOs would be discouraged from promoting websites with paid links. Paid […]
search engine | 21 April 2015
Google "Mobilegeddon" Has Officially ArrivedToday marks “Mobilegeddon” – as Google’s new update has been frequently called since the search giant announced its new algorithm back in February – which means that mobile-friendliness is officially […]
search engine | 17 April 2015
App Indexing Will Now Affect Google RankingGoogle has improved its app search feature on Android by adding install buttons in search results; the improved search function will also affect Android search rankings, according to the official […]