search engine | 3 June 2019
Goodbye to average position on Google SERPsJust when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset […]
search engine | 28 February 2018
15 actionable SEO tips to improve your search rankingsGoogle’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes […]
search engine | 8 May 2017
The 4 scariest online marketing disasters and how to avoid themMy favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare […]
search engine | 7 January 2016
The power of evergreen content for SEOCreating evergreen content is a great strategy for improving your search rankings, as well as improving the quality of your content. As I said before when looking at ways […]
search engine | 14 April 2015
Knowing Your Customers: The Art of Real-Time PersonalizationSeventy-four percent of consumers feel increasingly frustrated when the content of a website they are visiting does not address their needs. The idea of a one-size-fits-all approach to website design and […]