search engine | 11 June 2019
How to understand searcher intent to boost SEO rankingsSEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion […]
search engine | 4 April 2019
Luxury marketing search strategy, Part 2: Strategies and tacticsIn the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives […]
search engine | 14 March 2019
Semantic search for Google Ads: What it is and why it mattersSemantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user […]
search engine | 11 December 2018
14 ranking signals you need to optimize for in 2019It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and […]
search engine | 25 August 2016
Five common keyword research mistakes you need to avoidBefore you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make. Avoiding these mistakes can save you time, […]
search engine | 23 August 2016
Understanding how users, not algorithms, search online will help your SEOStudying how end users, not algorithms, search for solutions online can help improve your SEO efforts. Coming from a background in neuroscience, I’m still learning about the technical side of […]
search engine | 4 August 2016
Voice: the future of next-gen search – expert predictionsThe expansion of digital systems has resulted in the recent rise of voice search. More people today are using various digital assistants created by the major players of the technology […]
search engine | 4 August 2016
Preparing for SEO in 2017: yes it’s that time alreadyIt might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017. […]
search engine | 17 May 2016
How one small word makes a huge difference on Google SERPsRecently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type. This discussion revealed a few interesting nuances that I thought […]
search engine | 5 May 2016
The Marketing Immediacy Mantra: how to deliver excellent real-time experiencesEngaging consumers in the micro-moment is becoming a top goal for direct marketers, however, unless marketers are able to deliver value with each interaction, they risk alienating customers. Here are […]