search engine | 13 July 2017
PPC 102: Seven tips to improve your paid search campaignsOnce you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave […]
search engine | 24 September 2015
Grow Your Audience, Business Intelligence Database with Google AdWordsBusinesses all over the world are in a continuous search for data that explains who their website visitors, audiences, and customers are. Whether you characterize this as “personas” or “business […]
search engine | 27 July 2015
How The Google Display Network Boosts Search PPC Performance: A Case StudyOver the years, the The Google Display Network (GDN) has been knocked for poor performance. Advertisers have long complained about low-quality placements and low conversion rates. To be sure, performance on the […]
search engine | 26 June 2015
The 5 Biggest Don’ts of Paid SearchSo much of our day is about what we should do. We have to do the obvious “must do’s” like drive on the right side of the road, and there […]
search engine | 16 June 2015
Google Now on Tap Shows Advances in Contextual Proactive FeaturesOver the past couple of weeks both Google and Apple have had their developer conferences. During these events they both rolled out some significant enhancements. The biggest one that I […]
search engine | 12 June 2015
How to be a Problem Solving SEOThese days everyone is talking about the overlap between SEO and marketing. Are SEOs marketers? If you ask me, they most certainly are – but we live in a world […]
search engine | 30 April 2015
Is the Yahoo Bing Network Emerging From Google’s Shadow?In mid-April comScore reported that for the first time Bing reached a 20 percent search market share in the United States. Adding in the 12.7 percent of U.S. searches conducted on […]
search engine | 23 March 2015
2 Reasons It Might Be OK for Keywords to Miss Their ROAS TargetA common debate for paid search campaigns is the right level of investment. There isn’t an agency in the country that during the business development phase of a project has […]
search engine | 24 February 2015
3 Myths That Block Mobile Marketing SuccessIn the last few years, mobile has evolved into a global force of nature. According to a report prepared by Mary Meeker of venture capital firm Kleiner Perkins Caufield & […]
search engine | 4 February 2015
4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO StrategySEO and paid search are often viewed as mutually exclusive. This is sometimes due to the fact that search visibility is already achieved through SEO, and paid search is seen […]