search engine | 11 January 2016
Three off-the-beaten-path ideas that PPC pros should think about in 2016Okay, I get it. You’ve read all the recaps, trends and goal post articles you can handle on paid search these past few weeks. But let’s talk, because I […]
search engine | 27 July 2015
How The Google Display Network Boosts Search PPC Performance: A Case StudyOver the years, the The Google Display Network (GDN) has been knocked for poor performance. Advertisers have long complained about low-quality placements and low conversion rates. To be sure, performance on the […]
search engine | 26 June 2015
The 5 Biggest Don’ts of Paid SearchSo much of our day is about what we should do. We have to do the obvious “must do’s” like drive on the right side of the road, and there […]
search engine | 3 April 2015
Let’s Talk Mobile, Shall We? [#CZLNY]There’s nothing like the ClickZLive event, and the conference in New York this week was no exception. The awesome folks at Incisive Media did a fantastic job (as they always […]
search engine | 23 March 2015
2 Reasons It Might Be OK for Keywords to Miss Their ROAS TargetA common debate for paid search campaigns is the right level of investment. There isn’t an agency in the country that during the business development phase of a project has […]
search engine | 24 February 2015
Online to Offline: The Next Generation of SearchMarketers know where sales take place, but with today’s fragmented path to purchase, it’s difficult to understand which parts of an advertising campaign contributed to that end sale. Campaign analysis […]
search engine | 4 February 2015
4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO StrategySEO and paid search are often viewed as mutually exclusive. This is sometimes due to the fact that search visibility is already achieved through SEO, and paid search is seen […]