search engine | 15 December 2015
Customer journey from search to checkout – Star Wars: The Force Awakens ticketsIn which we take a look at the experience of searching for a product, looking at a brand’s paid search ad for the item and its subsequent landing page, all […]
search engine | 7 December 2015
Brand name bidding: should you buy ads for your brand terms?Earlier today I wanted to visit Taskrabbit, so typed the brand name into Google to navigate my way to its website. Here’s what was shown on the first results […]
search engine | 13 November 2015
Google’s Q3 earnings: how did mobile search perform?Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business. How did search perform and what’s next for the channel? […]
search engine | 10 September 2015
Bing Ads Releases New Ad ExtensionsBing Ads serve as a valuable PPC channel for getting advertisers’ paid search ads promoted to an audience of more than 167 million unique searchers per month. The first […]
search engine | 15 July 2015
Purchases on Google One of Many Upcoming Mobile Shopping EnhancementsAfter months of speculation about a Google buy button, the search giant announced the upcoming Purchases on Google at its Retail Leadership Summit in New York this morning. The […]
search engine | 13 July 2015
Why Do Organic and Paid Search Traffic Have So Much Crossover?I started writing for Search Engine Watch in July 2009. It has provided me some incredible opportunities to meet new people and learn new things, as well as a forum […]
search engine | 18 June 2015
The Most Expensive States for Paid Search in the U.S.Depending on the state you’re advertising in, your cost per click’s (CPC) could range from as high as 78 percent above the national average all the way down to 65 […]
search engine | 12 June 2015
Bing Delivers Clicks Against 99 Percent of Yahoo Desktop TrafficDespite rumors to the contrary, Bing Ads is serving Yahoo search ad click volume successfully, according to new data from Bing. Over the last month, Bing Ads delivered ad […]
search engine | 24 March 2015
Optimizing Your Brand Performance on Shopping AdsHistorically product listing ads gave us limited control over search queries and individual bids. One product could be triggered by a variety of different search queries and all products took […]
search engine | 23 March 2015
2 Reasons It Might Be OK for Keywords to Miss Their ROAS TargetA common debate for paid search campaigns is the right level of investment. There isn’t an agency in the country that during the business development phase of a project has […]