search engine | 18 July 2016
The 10 greatest social media advertising tips for content marketersLet’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive […]
search engine | 27 June 2016
RLSA and Customer Match: using smart segmentation for big winsSo we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with […]
search engine | 15 June 2016
Are remarketing lists for search ads (RLSA) the future of PPC?Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get […]