search engine | 5 July 2016
How paid and organic SEO results overlap in 2016This year marks the seventh year that I’ve written an article on the overlap of paid and organic search. For many of those years, the landscape was largely unchanged and it […]
search engine | 14 June 2016
Four ways to adjust your SEO strategy for four-pack paid search adsThe appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes […]
search engine | 12 May 2016
Google Ad 4-pack now shown for 23% of all online search topicsBrand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for ‘highly commercial’ search terms, this […]
search engine | 29 March 2016
Three early results of Google removing right-hand side adsAbout a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side. Apparently Google made […]
search engine | 28 March 2016
29 most interesting SEM stats from March 2016As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen and revisit the most interesting online stats of the last four […]
search engine | 7 March 2016
How to compete on the new Google SERPRecent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also […]
search engine | 3 March 2016
14 KPIs and metrics Google can use to measure the purge of Right Hand Side AdsYou’ll have no doubt read about Google’s recent jettisoning of its sidebar ads, in favour of more ads placed at the top of the page. This is going to have […]
search engine | 23 February 2016
Google kills Right Hand Side Ads: what does this mean for marketers and users?As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great […]
search engine | 22 February 2016
Google is removing all Right Hand Side Ads on SERPs worldwideAs reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will […]