search engine | 9 March 2019
Drive customer retention with Google Dynamic RemarketingWith all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a […]
Tag: retargeting
search engine | 26 January 2019
3 lead generation tips for ecommerce businessesWhen we hear the words “lead generation,” our minds automatically conjure up a B2B marketing strategy aimed at filling the top of the sales funnel. But leads are not exclusive […]
search engine | 20 September 2016
Are your emails personal enough?When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’s new report in […]
search engine | 30 August 2016
Five very quick tips to building a loyal ecommerce customer baseA few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study […]
search engine | 24 August 2016
How to use Facebook Ads to find and recruit new employeesHow are you recruiting new employees? Are you using job recruiters? If so, you know their finder fees are ridiculously high. Typically it will cost you 20% of your new […]
search engine | 27 June 2016
RLSA and Customer Match: using smart segmentation for big winsSo we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with […]
search engine | 23 June 2016
How to keep the ‘person’ in ‘personalization’ without being a creepSome brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key. Personalization is an important skill for […]
search engine | 28 April 2015
YP Launches Lookalike Tool for Audience RetargetingYP’s new “Audience Extension” tool uses first-party search data to help brands find lookalike customers on other sites. Audience Extension leverages search data around purchase intent to allow brands […]