Tag: retail websites

search engine | 5 November 2015

How retailers can use how-to guides for content marketing

How-to guides, buyer’s guides and instructional videos can be an effective content marketing tactic for online retailers.  In this post I’ll look at some examples from ecommerce sites and […]

search engine | 6 October 2015

Personalization Helps Amazon Prevail

The fact that Amazon’s dominance continues to hurt retailers is surprising to exactly no one. However the reason for this isn’t necessarily because consumers prefer Amazon. Amazon has managed […]

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