SEO | 8 May 2017
7 Twitter Accounts That Will Make You a Better Social Media MarketerOne common challenge for social media marketers is the pace—not only is it tough to stay on top of a consistent posting schedule, but social platforms seem to announce new […]
SEO | 21 April 2017
6 Places to Buy Cheap Ads Online (That You Haven’t Thought Of Yet)Everybody knows about Facebook, Instagram, and Twitter ads. But are there overlooked places online to buy inexpensive ads? In 1905, a pharmacist by the name of Claud A. Hatcher worked […]
SEO | 21 April 2017
Social Media Image Sizes: A Quick Reference Guide for Each NetworkJames Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.” Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote […]
SEO | 28 March 2017
LinkedIn Analytics: A Guide for MarketersThe results are in. You won the award for Most Impressions on LinkedIn, Most Clicks Within a 24-Hour Window, and Overall Highest Engagement Award of the Year. We’re kidding. These […]
SEO | 9 March 2017
5 Expert Tips For Presenting Social Media Data EffectivelyHopefully you’ve established the social media metrics that matter the most for your business (and if not, we can help you figure out the ones that do). Now you’re thinking […]
SEO | 22 February 2017
Organic Reach on Social Media is Declining—Here’s What to Do About ItOrganic reach is in decline. Call the authorities. Call the doctor. Call someone, because this is changing the way businesses use social media. Organic reach for Facebook Pages fell 52 […]
SEO | 22 February 2017
How One Travel Brand Uses Social Media to Reach a Global AudienceSocial media continues to change the way we buy. As a global brand, how do you adapt to reach your customers? In this episode of the Hootcast podcast, we chat […]
SEO | 15 September 2016
Why Digital Natives Need Social Media Training Just Like Everyone ElseToday’s college students are digital natives. An 18-year-old entering her college freshman year this fall was around six years old when Facebook was released and around eight years old when […]
SEO | 16 August 2016
12 Twitter Accounts That Will Make You a Better WriterWhat exactly is a “good writer”? Most folks who made it through the first few years of primary school can write. In fact, in a text-fueled world, just about everyone […]
SEO | 12 August 2016
How I Teach Social Media in My University ClassroomSocial media is one of my favorite classes to teach at the University of Louisville in Kentucky. It’s inspiring to see so many students who want to pursue a career […]