search engine | 9 March 2019
Drive customer retention with Google Dynamic RemarketingWith all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a […]
Tag: Remarketing
search engine | 28 February 2019
Top trends to increase value for paid search spendIf you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, […]
search engine | 17 November 2017
Killer demand gen strategy, Part 2: Google Display Network targetingThis is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how […]
search engine | 14 July 2016
How to increase your remarketing ad conversions in five stepsRemarketing adverts are designed to remind people who have visited your website of what you sell, as well as reinforcing your brand, when they’re moving around the web. Remarketing is […]
search engine | 23 June 2016
How to keep the ‘person’ in ‘personalization’ without being a creepSome brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key. Personalization is an important skill for […]
search engine | 15 June 2016
Are remarketing lists for search ads (RLSA) the future of PPC?Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get […]
search engine | 14 June 2016
Eight tips for getting the most from a modest PPC budgetHas this ever happened to you? You acquire a new PPC account that’s in a notoriously expensive sector to advertise in. You have plans. Big plans and you’re going to […]
search engine | 10 May 2016
Adopting a consumer mindset for your SEO strategySearch engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts? Consumers aren’t born in a vacuum, nor do […]
search engine | 4 May 2016
Five ways to slash ad spend and achieve results right nowYou know what’s great about PPC? Even when your account is in the dumps, you can make small changes that can have a big impact on its performance and your ad […]
search engine | 7 April 2016
Five tips for low-risk Google Display Network testingSo you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing. You want to continue […]