search engine | 9 March 2019
A quick guide to SEO in 2019Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced […]
Tag: rankbrain
search engine | 31 July 2017
How to optimize for user intent in searchUser intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent […]
search engine | 13 July 2017
Here’s how RankBrain does (and doesn’t) impact SEOIn the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. HTTPS and […]
search engine | 13 September 2016
How does RankBrain work and what does it mean for search marketers?It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results […]
search engine | 17 August 2016
10 tips to get your website to the top of Google searchBack when we first published a 10 step guide on how to top Google search, the world of organic and paid search was a vastly different place. Sure it was […]
search engine | 15 August 2016
How content marketers and SEO experts can optimize for RankBrainAround October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by […]
search engine | 20 July 2016
RankBrain’s potential effect on your paid search campaignsJust weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before. But one example from […]
search engine | 4 May 2016
Do bounce rates affect a site’s search engine ranking?The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on […]
search engine | 25 April 2016
Smarter digital assistants and the future of searchIt’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s […]
search engine | 7 April 2016
WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]As we reported at the end of March, Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland revealed the three most important ranking signals used by Google. These are content, […]