Smart Passive Income | 11 June 2019
SPI 374: The Psychology of Money and Wealth with Ramit SethiPat Flynn: So I like to mix things up here on the Smart Passive Income Podcast. This is a very different kind of episode, you’re going to be transported to […]
search engine | 9 March 2019
Luxury marketing search strategy, Part 1: Consumer mindsetDid you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based […]
search engine | 8 June 2016
The science behind shareable contentIn a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable. What is a ‘share’? Many marketers, says […]
search engine | 16 May 2016
How to avoid your search marketing campaign falling short of its potentialIt’s disappointing when you go into a campaign and there are high hopes of success but you fall short. You do your research and your preparation. There’s scope and a […]
search engine | 21 April 2016
Understanding our love of visual contentWe are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Whether it’s an image, or a video, […]
search engine | 29 September 2015
Focusing on Consumer Attitude to Understand BehaviorTraditionally, consumers are thought of as one large group. They act similarly when prompted with specific marketing stimuli and tactics such as discounts, promotional products, and seasonal sales. However, as […]