search engine | 17 January 2017
Top three programmatic trends in 2017Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social […]
search engine | 27 July 2016
Google brings programmatic to native adsProgrammatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, this year, two-thirds of digital display […]
search engine | 12 May 2016
Everything you always wanted to know about programmatic but were too afraid to askOne of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key […]
search engine | 31 March 2016
Dictionary of ad buying: key terms and acronymsFor beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, […]