search engine | 12 May 2016
Everything you always wanted to know about programmatic but were too afraid to askOne of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key […]
search engine | 4 December 2015
Case study: how AllSaints boosted acquisition and conversion using ‘full funnel’ programmatic advertisingAllSaints is a UK fashion retailer with 132 stores spread across 16 different countries, and has been operating its ecommerce store since 2006. The retailer has seen positive results […]
search engine | 3 August 2015
Could Microsoft and AOL Take on Google and Facebook?With the recent deal between AOL and Microsoft, the two companies hope to combine their respective strengths to become an advertising supernova. AOL will take over the management and […]