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search engine | 21 July 2015

TAG, Google Program to Block Invalid Data-Center Traffic

The Trustworthy Accountability Group (TAG), an industry association to fight criminal activities in digital advertising, has initiated a program to block illegitimate and non-human ad traffic originating from data centers. […]

search engine | 15 July 2015

Google Measures Conversions Across Browsers, Apps

Starting yesterday, the Estimated Total Conversions feature in Google AdWords now measures conversions for Display campaigns that start online and end in app, or vice versa. Google links users’ […]

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