search engine | 29 April 2020
Why content campaigns need to be surprising to earn top-tier pressSuccessful content begins with understanding your audience. What does your audience like? What do they avoid? What do they want to learn more about? What are they most likely to […]
search engine | 2 March 2019
Link building with PR: Relevant links at scaleIt is no secret that Google and other search engines like quality links and consider them as one of the top ranking factors. Search engines are getting smarter and better […]
search engine | 25 February 2019
Lessons learned from launching 100+ content-led link building campaignsThroughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links and coverage from the world’s […]
Smart Passive Income | 7 June 2018
SPI 321: Earn More Media Exposure (At Any Level) with Christina NicholsonThere is one aspect of running a business that doesn’t get talked about nearly enough, and that’s public relations (PR) and mainstream media. It’s also something that I don’t teach, […]
search engine | 31 August 2016
Seven simple rules for effective email communication and outreachCommunication is key to success in life. No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true in SEO and […]
search engine | 19 August 2016
How to maximise PR outreach for site visibility in organic searchHow can you earn those coveted links and mentions in news and media sites that generate an incredible influx in domain authority? When combining SEO, PR, and content marketing, you […]
search engine | 10 August 2016
Is Donald Trump’s earned media hurting his brand?The 2016 US election features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and […]
search engine | 11 July 2016
14 influencer marketing essentials for SEO successInfluencers provide great traction with their fan base and there’s a lot of valuable SEO for brands on offer, however this is often not realised. This is mostly because a […]
search engine | 6 July 2016
Nine considerations for movie-based SEO outreach campaignsAlien invasions have had their costs calculated by finance companies. Fashion boutiques care about superhero costumes. Travel firms researched where films were made, and retailers know which gadgets spies use… […]
search engine | 13 May 2016
Is it game over for PRs when it comes to link building?Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the attention of a bunch of highly relevant […]