search engine | 13 July 2017
PPC 102: Seven tips to improve your paid search campaignsOnce you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave […]
search engine | 6 July 2017
Everything you need to know about visual search (so far)Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of […]
search engine | 24 May 2017
A visual guide to Pinterest advertisingPinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged […]
search engine | 8 July 2016
Six ways Pinterest is becoming serious about visual searchPinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. Pinterest isn’t new in the social media industry, but there was always […]
search engine | 8 April 2016
11 tips on how to optimise Pinterest pins for SEOPinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with any other search engine, you can optimise your […]
search engine | 31 March 2016
How B2B brands perform on social (spoiler: better than you think)In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and […]
search engine | 7 March 2016
Study suggests that ‘peak content’ has been reached for brandsTrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.The study looked at the […]
SEO | 3 March 2016
Using Pinterest for Business: Secrets from Top BloggersHave you ever been sitting home alone on a Saturday night and had the sinking feeling that you’re missing out on a big party somewhere? If you’re not on Pinterest, […]
SEO | 28 December 2015
Hootsuite’s Unofficial 2015 Social Media AwardsAs we bid farewell to 2015, it’s time to take part in the ancient historical tradition of looking back at the social media year that was. While there might be […]
search engine | 18 December 2015
Five of the most interesting SEM news stories of the weekWelcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: loads of holiday related stats, and […]