search engine | 28 February 2019
Top trends to increase value for paid search spendIf you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, […]
search engine | 25 February 2019
Google / YouTube and brand safety: What’s next?At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb. Google Chrome remains the most popular web […]
search engine | 23 June 2016
How to keep the ‘person’ in ‘personalization’ without being a creepSome brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key. Personalization is an important skill for […]
search engine | 18 May 2016
Artificial intelligence the star of Google I/OGoogle I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around AI. We’re in a seminal moment, said […]