search engine | 20 September 2016
Are your emails personal enough?When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’s new report in […]
Tag: personalisation
search engine | 12 July 2016
How to use purchase intent for more effective keyword searchIf you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase […]
search engine | 30 June 2016
How are beacons going to affect search marketing?Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, […]
search engine | 27 June 2016
When will responsive websites respond to user context?Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal […]
search engine | 16 June 2016
Five ways to improve the retail customer journey online and in storeThe Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. The report further suggests that retailers whose services don’t meet customers’ […]