search engine | 24 May 2016
What people search for: most popular trends, keywords, topicsPeople love using search engines, but what do they search for? Here are the best ways to discover the most popular topics, keywords and trending stories. Google Trends: Allows you […]
search engine | 3 November 2015
How can marketers use TV ads to drive searches?How can marketers use offline ads to drive brand and product searches? In this post I’ll look at some examples, stats and suggested best practices. Using TV and other […]
search engine | 1 September 2015
Allrecipes.com Reboot Demonstrates Union Between Search and SocialAllrecipes.com’s brand new redesign illustrates the increasing confluence of search and social. With its extremely visual layout topped by a search bar, the site looks very similar to Pinterest. […]
search engine | 12 August 2015
Will Google’s Algorithm Give a Boost to the Dot Brand?Google recently announced that it will not weight the Dot Brand higher than other top level domains. This is not surprising, but is not a good reason to write off […]
search engine | 30 July 2015
Yelp Earnings Report Shows Strength In Mobile SearchYelp’s number of mobile unique visitors surpassed that of desktop unique visitors for the first time last quarter, solidifying the company’s status in the mobile search space. Though Yelp’s […]
search engine | 18 May 2015
Keywords on Mobile: Not Comparable to DesktopLast week Google confirmed that smartphone searches now exceed desktop searches in 10 countries. WOW. That was fast. Despite this fact, many brand marketers still haven’t figured out what to […]
search engine | 9 March 2015
How to Optimize for Keywords in 2015In advertising you can get away with a passing reference to your product. It’s a stimulus. It reminds people that they need something. But mass market media has to be […]