search engine | 29 April 2020
COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?Johnson & Johnson CEO Alex Gorsky said on Tuesday’s earnings call that the worldwide COVID-19 pandemic is “one of the most significant events that any of us have ever experienced”. It has caused more than 120,000 deaths […]
search engine | 10 April 2020
The best-kept secret to maintaining and defending the top spot with paid searchWhat’s the best way to ensure your brand is at the top of the Search Engine Results Page (SERP) for a branded search? For many, the answer seems pretty straightforward […]
search engine | 6 April 2020
Coronavirus and the paid search sector: How businesses are gearing up to come out the other sideOver the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around […]
search engine | 28 March 2020
Search specialist shares five ways to adapt your search strategy in uncertain timesThe events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the wellbeing of loved ones has […]