search engine | 1 February 2020
Three digital marketing trends you can’t miss in 2020The internet has transformed the way we view and experience the world. Nowadays, we use it for virtually everything, from making a phone call to paying off our credit card […]
search engine | 8 October 2019
LinkedIn retargeting strategies: B2B advertising for the winWe all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a longer sales cycle, you […]
search engine | 26 June 2019
Nine Google Ads hacks to improve your CTR and conversion rateAdvertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising. With […]
search engine | 3 May 2019
Tips to lower brand CPC for greater profitabilityIn the realm of digital marketing, brand ownership means everything. It’s safe to say that nearly all search advertisers see the vast majority of their traffic and revenue come from […]
search engine | 4 April 2019
Bing takes over Yahoo ad delivery: Five things to prepareJanuary saw the announcement of Bing Ads exclusively taking over management for Yahoo and AOL search ads starting in March. Oath had been renamed Verizon Media and Yahoo Gemini had […]
search engine | 6 March 2019
Six tips for B2B paid search successHaving worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and […]