search engine | 15 May 2020
Branding for SEO : A way to fight against Zero Clicks SERPsIs it possible for a business to win against “Zero Clicks SERPs”? Google has been experimenting with its SERPs for quite a while now. Their experiments expose users to new […]
search engine | 29 September 2018
How to make the most of internal linking for higher rankings and improved organic search visibilityAn internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: Internal links allow users to […]
search engine | 13 July 2018
Keyword stuffing is terrible for your SEO. Here’s what to do insteadThere’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed […]
search engine | 8 June 2018
Three factors to consider when building a local presenceOver the past few years, local SEO has become one of the biggest buzzwords in the marketing world. Studies have found that nearly half of all Google searches are local. […]
search engine | 31 May 2018
Four ways Google is making SEO easierOne of the easiest ways to understand SEO’s importance to the marketing mix is to pay attention to what Google says and does. Google is very keen on good SEO […]
search engine | 29 May 2018
Tools to assist your SEO check-upWhether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a […]
search engine | 25 May 2018
The 12 most important elements of a technical SEO auditContrary to popular belief, technical SEO isn’t too challenging once you get the basics down; you may even be using a few of these tactics and not know it. However, […]
search engine | 9 December 2017
Highlights from TechSEO Boost: The key trends in technical SEOAlthough most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism. That is an entirely […]
search engine | 5 December 2017
What are sitelinks and how can I get them?Back in 2015, we published an article entitled ‘How do I get sitelinks to appear in my site’s search results?’ which looked at how to get the hallowed set of […]
search engine | 11 May 2017
5 reasons to give SEO experts a seat at the website planning tableMaybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help […]