search engine | 10 May 2016
How Nordstrom strategically beat Zappos in Google SearchFive years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as […]
search engine | 5 November 2015
How retailers can use how-to guides for content marketingHow-to guides, buyer’s guides and instructional videos can be an effective content marketing tactic for online retailers. In this post I’ll look at some examples from ecommerce sites and […]
search engine | 19 August 2015
Is Pinterest a Dark Horse in Mobile Search?More than two-thirds of Pinners use their mobile devices to look at pins while they’re physically in stores, according to new research from eMarketer. Though Pinterest isn’t typically compared to […]
search engine | 3 June 2015
Pinterest to Add Buy Button for Revenue GenerationPinterest has already offered a slew of paid advertising units. Now the platform is tapping into the “Buy Button” for further revenue generation opportunities. The visual discovery platform unveiled […]