search engine | 26 June 2019
How to run a successful competitor-focused paid campaignOne of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank […]
search engine | 13 July 2018
Gamification: here comes a new challengerOver the past few years, marketing segmentation has come on leaps and bounds, whether it’s building separate social audience clusters or sites adapting user journeys based on behavior. But, despite […]
search engine | 19 September 2016
Nine ways brands can improve emotional connections with customersIt’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond with multiple benefits. Emotionally engaged customers […]
search engine | 9 June 2016
Google beats Apple to become world’s most valuable brandSince 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top. For the last […]
search engine | 11 January 2016
International domain structures and SEO: what works best?Businesses with multiple websites across different countries have a number of decisions to make on how they structure their various sites. But what are the advantages and disadvantages of […]
search engine | 15 October 2015
How do I get sitelinks to appear in my site’s search results?The first thing I had to figure out when asking this question was, what the heck do you actually call the links that appear under the main URL when searching […]
search engine | 20 August 2015
Navigating The Roadblocks of Content MarketingAs search engines continue to value high quality content, the need for SEO teams to connect content promotion to their content strategy becomes even more paramount. But when an agency […]
search engine | 22 July 2015
360 Degree Video Ads on YouTube Let Advertisers Deliver Richer ExperienceA new Google ad format will let brands deliver more immersive video experiences with 360-degree video ads on YouTube. With the new format, which Google rolled out today in […]
search engine | 18 May 2015
Keywords on Mobile: Not Comparable to DesktopLast week Google confirmed that smartphone searches now exceed desktop searches in 10 countries. WOW. That was fast. Despite this fact, many brand marketers still haven’t figured out what to […]