search engine | 10 April 2020
Gain visibility with Google’s unified mobile searchConsumer expectations are higher than ever. Today’s buyers expect to find their desired products on the ecommerce search engine of their choosing, and they expect accurate, consistent information at every […]
search engine | 24 October 2019
ROI of improving online reviews: +0.1 stars can boost conversion 25%A review rating increase of just 0.1 stars can boost a location’s online conversion rates – such as phone calls, website clicks or requests for directions – by 25%, according […]
search engine | 3 May 2019
Progressive web apps (PWAs) for SEO: Benefits, stats, examplesThe last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your […]
search engine | 17 April 2019
How to optimize paid search ads for phone callsThere have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that millennials would give up the […]
search engine | 9 March 2019
A quick guide to SEO in 2019Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced […]
search engine | 19 February 2019
Google Ads 2019: What to look out for2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according […]
search engine | 19 December 2018
Content marketing for Google SERPs in 2019Adhering to the whims and fancies of Google’s unpredictable nature can be a tasking ordeal for content creators around the world. What once seemed like a harmonious relationship, the bond […]
search engine | 25 September 2018
Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?Back in May, Search Engine Watch asked me to write a piece about alternatives to Google. This research was enlightening. It gave me another perspective on the search industry across the […]
search engine | 1 June 2018
Mary Meeker’s Report 2018: the internet trends to watch out forAll the latest trends are part of Mary Meeker’s Internet Trends report every year and we couldn’t ignore the changes digital in media usage, mobile consumption, voice search and all […]
search engine | 31 May 2018
Where we’re going, we won’t need websitesAs voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak. If comScore […]