search engine | 3 February 2015
Verizon Wireless to Enable Opt-Out of Mobile "Supercookies"Verizon Wireless has made a major change to its mobile ad-targeting program: it will now allow users to completely opt out of being targeted with “supercookies.” “Supercookies” are hidden […]
search engine | 16 January 2015
Should Search Marketers Spend More Time Optimizing for Apps or Mobile Web?The Interactive Advertising Bureau (IAB) released a study this week titled “Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin.” The research dove into how mobile users […]