search engine | 10 April 2020
Gain visibility with Google’s unified mobile searchConsumer expectations are higher than ever. Today’s buyers expect to find their desired products on the ecommerce search engine of their choosing, and they expect accurate, consistent information at every […]
search engine | 19 February 2019
Google Ads 2019: What to look out for2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according […]
search engine | 19 February 2019
Mobile search and video in 2019: How visible are you?Here at Search Engine Watch we know that video content is a great way to achieve and maintain visibility online, as well as being a successful means for providing engaging […]
search engine | 12 January 2018
Mobile-first indexing in 2018: 3 things SEO professionals should do right nowAs an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page […]
search engine | 17 August 2016
Snapchat moves into personalised mobile searchIs Snapchat considering an expansion into contextual search as a way to experiment with new promising features? Snapchat is not ready to surrender from the continuous effort to stay competitive […]
search engine | 23 June 2016
How to optimise your m-commerce site for searchImage by Narendera, made available via CC0 (www.pixabay.com) In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than […]
search engine | 18 May 2016
How mobile has changed our present and future search behaviourWell, first thing’s first. Mobile search isn’t mobile. We carry out most of our searches when we are static, on average 70%. Button tapping accuracy is reduced by 30% because […]
search engine | 9 May 2016
Local SEO: Key challenges and tips from #ClickZChatIn previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that […]
search engine | 3 May 2016
Why are SEOs slow to implement Accelerated Mobile Pages?It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML. Accelerated Mobile Pages are […]
search engine | 29 March 2016
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queriesIn the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’, which it describes as “the new battleground for brands”. Let’s look at […]