search engine | 24 November 2015
Google releases 160 pages of search quality guidelinesWe’ve known for some time that Google uses humans to complement its search algorithm, to help it sense check the quality of its rankings. In 2013 it publicly shared […]
search engine | 29 October 2015
14 ways to reduce your site’s bounce ratesI’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs […]
search engine | 29 October 2015
14 ways to reduce your site’s bounce ratesI’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs […]
search engine | 28 October 2015
14 ways to reduce your site’s bounce ratesI’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs […]
search engine | 27 October 2015
The pros and cons of adopting Apple Pay for your ecommerce businessApple Pay has now officially been around for one year. Despite the fact that consumers haven’t adopted Apple Pay quite as fast as we all thought they would, it’s […]
search engine | 25 September 2015
Halloween Tricks and Treats for Digital MarketersThe back-to-school shopping season is coming to a close and with that begins the most important time of year for marketers everywhere: the holidays. While it’s not quite time to […]
search engine | 21 August 2015
Beyond Listing Management: Why You Need a Location Data StrategyEverything you knew about listing management has changed. Listing management is more than a “paid listings” tactic on tier-two search engines that fails to convert to customers. Additionally, listing management […]
search engine | 31 July 2015
How Do You Rank on Google?Google’s algorithms are better-focused than ever, according to a new study from Searchmetrics. In its fourth annual Google ranking factors study, the enterprise platform looked at the top 30 […]
search engine | 14 July 2015
The Psychology of Search – 5 Ways To Optimize For User DemandSearch marketing has evolved with consumer behavior. Search engines, which exist to serve their users and not businesses, have continually updated their algorithms to better understand and deliver what people […]
search engine | 24 June 2015
Micro-Moments and SearchMicro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or […]