search engine | 21 September 2016
10 terrific websites to help promote your app or toolBuilding a cool tool or an app is half of the battle. Marketing it is even harder and more overwhelming. Here’s a handy guide for you to use. App marketing is on […]
search engine | 7 September 2016
Why retailers shouldn’t overlook the value of m-commerce appsRecent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after […]
search engine | 26 May 2016
Three tips to improve your mobile marketing from Nick Wilsdon, VodafoneWhile marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together. Everybody knows that it’s the year […]
search engine | 19 May 2016
Google launches Firebase Analytics for mobile appsGoogle has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference. Firebase was acquired by Google in late 2014 and helps developers […]
search engine | 10 May 2016
Understanding the mobile customer journeyThis is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development […]
search engine | 14 April 2016
The key ingredients of mobile design and UX methodologyMobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital design process at the UK mapping […]
search engine | 6 April 2016
Best practice tips for developing an enterprise mobile appAnalysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth […]