search engine | 24 April 2020
Effective mobile advertising strategies for 2020Mobile advertising has been a game-changer for quite some years now. In 2017, when mobile advertising first surpassed desktop advertising, no one knew the bounds of its potential. It won’t […]
search engine | 13 July 2017
PPC 102: Seven tips to improve your paid search campaignsOnce you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave […]
search engine | 24 August 2016
Google to penalize annoying mobile interstitialsLast year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs. Now, Google is upping the ante by […]
search engine | 28 June 2016
73% of marketers believe UX in digital advertising needs to be improvedDigital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory. Interactive Advertising Bureau, Kargo and Refinery29 […]
search engine | 2 June 2016
Six lessons advertisers can learn from local SEOLast month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing […]
search engine | 24 April 2015
Google Profits Rise Driven By Increasing Ad RevenuesGoogle posted profits of $3.59 billion for the first quarter of its 2015 fiscal year, a slight increase on the $3.4 billion profit in the same period last year. The […]