search engine | 3 June 2019
Goodbye to average position on Google SERPsJust when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset […]
search engine | 1 September 2017
Google Analytics: Misunderstandings that hold marketers backGoogle Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses […]
search engine | 28 April 2016
Taking your analytics practice to the next levelAs both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search […]
search engine | 25 March 2016
Six tips on measurement from the IAB Programmatic MarketplaceNot getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual […]