search engine | 9 September 2016
Six ways you can watch your competitors watching youYou watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m […]
search engine | 18 May 2016
Nine common content marketing mistakes and how to fix themContent marketing is vital to most businesses, with its success affecting many positions that complement each other. How do you ensure however that your strategy is effective? 78% of CMOs see […]
search engine | 31 March 2016
How to track clicks to offline sales from a B2B lead generation websiteSome products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an […]
search engine | 25 March 2016
Six tips on measurement from the IAB Programmatic MarketplaceNot getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual […]
search engine | 16 February 2016
11 reasons why your Facebook ad measurement is messed upA recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening […]