search engine | 31 May 2018
Four ways Google is making SEO easierOne of the easiest ways to understand SEO’s importance to the marketing mix is to pay attention to what Google says and does. Google is very keen on good SEO […]
Tag: Matt Cutts
search engine | 31 July 2017
Pump the brakes: SEO and its sweeping statementsThe following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound […]
search engine | 6 July 2017
What we learned from SEO: The MovieHave you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video […]
search engine | 21 January 2016
Google shows personal data within search results, tests ‘recent purchases’ featureEarlier today, while signed in to Gmail, I stumbled upon what appears to be a new test from Google. Some say it’s a little bit creepy. I think it’s the […]
search engine | 22 October 2015
How social signals really affect your search rankingsI fear the term ‘social signals’ has been somewhat overused (and in some cases, abused) by search marketers, and there’s a blanket misconception about how they actually affect a site’s […]
search engine | 6 October 2015
Being Outranked by a Scraper Site? Google Says it’s Your ProblemA couple of weeks ago, I wrote about the results of an experiment which looked at how easy it was to outrank sites simply by stealing their content. It […]
search engine | 5 October 2015
Being Outranked by a Scraper Site? Google Says it’s Your ProblemA couple of weeks ago, I wrote about the results of an experiment which looked at how easy it was to outrank sites simply by stealing their content. It […]
search engine | 5 October 2015
7 Ways You Might Be Losing Out on Search RankingsSEO is increasingly becoming more closely aligned with user experience (UX) and content value, as Google sharpens up its algorithms to retain its primacy as a search tool. Now, you […]
search engine | 21 September 2015
Gaming Google in 2015I recently read a blog post in which the author claimed, “The days of gaming Google are over.” What an absurd statement. If you are an SEO, gaming Google is […]
search engine | 15 September 2015
Guest Posting in 2015: What’s It All About?Since Matt Cutts talked about sticking a fork in it back in 2014, there has been much debate about the purpose and value of guest blogging. I think it’s […]