search engine | 6 May 2015
4 Tips to Improve Your Product Feed for AdvertisingWe are now in era in performance marketing where the quality of a marketer’s own data is a critical driver of advertising success. This is particularly evident in retail, where […]
search engine | 17 April 2015
Video Bamboo – 4 Ways Video Content Can Hurt User Engagement, Content Quality, and SEOWhen helping companies deal with declining rankings or an algorithm hit, it’s important to thoroughly identify low-quality content. And that’s especially true if a site has been hit by […]
search engine | 10 April 2015
Where’s the Value in AdWords Dynamic Structured Snippets?“Dynamic structured snippets” is the latest invention coming out of AdWords, but it’s left many of us scratching our heads and trying to figure out where the value lies. This […]
search engine | 1 April 2015
VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. How can […]
search engine | 1 April 2015
Using Key PR Messages in Content Creation for SEOSometimes it’s hard to get SEO, content creation, and PR working effectively together. You may have lots of great content ideas but they don’t quite deliver the maximum value to […]
search engine | 26 March 2015
Hacking the Google Display Network for Insanely Low CPCThe Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. In years past, though, it […]
search engine | 24 March 2015
Optimizing Your Brand Performance on Shopping AdsHistorically product listing ads gave us limited control over search queries and individual bids. One product could be triggered by a variety of different search queries and all products took […]
search engine | 23 March 2015
2 Reasons It Might Be OK for Keywords to Miss Their ROAS TargetA common debate for paid search campaigns is the right level of investment. There isn’t an agency in the country that during the business development phase of a project has […]
search engine | 12 March 2015
The 7 Must-Have SEO Reports to Meet Today’s Search Optimization ChallengesMeasuring paid ad channels is fairly simple: For every dollar you spend you get X number of visits and a pretty stable amount of conversions. But understanding the value of […]
search engine | 10 March 2015
Landing Page Lessons From Top PPC AdvertisersYou can learn a lot by studying campaigns from top advertisers across different industries. Sometimes they don’t know what they’re doing, but more often than not, large PPC advertisers […]