search engine | 29 October 2015
So what the heck is RankBrain?You won’t have failed to notice in the news this week certain headlines along the lines of “Google reveals new machine learning algorithm” or “Google turning its search over to […]
Tag: machine-learning
search engine | 27 October 2015
Eight essentials for landing page optimizationOver the years, what makes a positive user experience and what will drive conversions has changed dramatically. 10 years ago, banner ads were all the rage and offers for […]
search engine | 14 April 2015
Knowing Your Customers: The Art of Real-Time PersonalizationSeventy-four percent of consumers feel increasingly frustrated when the content of a website they are visiting does not address their needs. The idea of a one-size-fits-all approach to website design and […]
search engine | 11 March 2015
Bing Named NCAA’s Official Bracket Data Partner for March MadnessMicrosoft Bing is taking a leap into March Madness with a data partnership with the National Collegiate Athletic Association (NCAA). Under the partnership, Bing will analyze 10 years of […]
search engine | 25 February 2015
Wearables to Heighten Demand for Local Search: Prepare Now!As the Apple Watch’s April debut looms, many advertisers are beginning to question whether the tiny screens attached to wearables will really prove all that useful for reaching consumers. But […]
search engine | 15 January 2015
The New Normal in 2015: ASO Strategies, RTB, & Programmatic MarketingMost industry professionals probably already know how app store optimization (ASO), real-time bidding (RTB), and programmatic marketing can impact their business. But what are the things to watch out for? […]