search engine | 24 September 2019
Luxury marketing search strategy, Part 3: Integrated marketing communicationIn the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that […]
search engine | 4 April 2019
Luxury marketing search strategy, Part 2: Strategies and tacticsIn the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives […]
search engine | 9 March 2019
Luxury marketing search strategy, Part 1: Consumer mindsetDid you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based […]