search engine | 14 March 2019
Semantic search for Google Ads: What it is and why it mattersSemantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user […]
search engine | 5 March 2019
Eight shortcuts to find long tail keywords (and how to use them)It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by […]
search engine | 12 January 2019
Voice search optimization guide: Six steps for 2019Have you ever tried to search for some data online when you were multitasking and couldn’t type the text? It would be quite challenging without the opportunity to conduct voice […]
search engine | 11 December 2018
What people search for: Tools for trendsKeeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some […]
search engine | 2 March 2016
Money on the table: how search data can reveal new revenue opportunitiesSearch data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics […]
search engine | 1 March 2016
Six ways to improve your micro-targeted long-tail keyword strategyUsing micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see […]
search engine | 24 February 2016
Stop thinking about long-tail keywords and start focusing on searcher intentOver the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged. Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries […]