search engine | 27 July 2016
Are you paying enough attention to reviews in your local SEO?Featured image by ReviewJump Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect SEW’s opinions. Customer reviews are an important […]
search engine | 2 June 2016
Six lessons advertisers can learn from local SEOLast month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing […]
search engine | 26 April 2016
Beyond local SEO: Greg Gifford on how to win the visibility raceLast Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing visibility: it’s not just about […]
search engine | 19 April 2016
Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of enterprise SEO […]
search engine | 4 April 2016
How does Google determine my local ranking?Google has just updated how it determines your business’s local ranking. Another week, another step towards Google becoming a damn sight more transparent than we’re used to. If it wasn’t enough […]
search engine | 31 March 2016
How are businesses using Google Posts?Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators – although Google has […]
search engine | 2 December 2015
The importance of user reviews for local SEOReviews are a massive part of the web now, and an absolute essential for online retailers. They’re also vital for local businesses, whether or not they sell online, thanks […]
search engine | 29 September 2015
On-Page, Link Signals the Most Important Local Ranking FactorsOn-page and link signals – which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority – are the most important factors when it comes to […]
search engine | 14 September 2015
Will the Rise of Mobile Apps Kill SEO and SEM?At Yahoo’s first mobile developer conference in New York City, the company’s senior vice president of publishing products Simon Khalaf said that SEO, SEM, and blue links “are gone” on mobile because […]
search engine | 21 August 2015
Beyond Listing Management: Why You Need a Location Data StrategyEverything you knew about listing management has changed. Listing management is more than a “paid listings” tactic on tier-two search engines that fails to convert to customers. Additionally, listing management […]