search engine | 8 October 2019
LinkedIn retargeting strategies: B2B advertising for the winWe all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a longer sales cycle, you […]
search engine | 9 April 2019
Five tools for audience research on a tiny budgetWhen starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets […]
search engine | 6 March 2019
Six tips for B2B paid search successHaving worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and […]
search engine | 20 May 2018
How to use SEO on LinkedInSEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the […]
search engine | 18 May 2018
Is PPC still an effective channel in an ICO marketing strategy?Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ICOs were deemed a success. In the first […]
search engine | 14 September 2016
Why I still hate LinkedIn AdsLike a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, […]
search engine | 24 August 2016
How to use Facebook Ads to find and recruit new employeesHow are you recruiting new employees? Are you using job recruiters? If so, you know their finder fees are ridiculously high. Typically it will cost you 20% of your new […]
search engine | 22 August 2016
Six steps for an effective B2B content marketing strategyThere is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? It’s impressive that 88% of B2B marketers use content […]
search engine | 5 May 2016
10 tips for marketing success on LinkedInUsing LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief […]
search engine | 31 March 2016
How B2B brands perform on social (spoiler: better than you think)In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and […]