search engine | 8 October 2019
LinkedIn retargeting strategies: B2B advertising for the winWe all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a longer sales cycle, you […]
search engine | 6 March 2019
Six tips for B2B paid search successHaving worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and […]
search engine | 12 January 2018
The 2018 guide to B2B Sales, Part 1: Demand gen and demand captureIf you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very […]
search engine | 14 September 2016
Why I still hate LinkedIn AdsLike a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, […]