Tag: lead generation

search engine | 26 January 2019

3 lead generation tips for ecommerce businesses

When we hear the words “lead generation,” our minds automatically conjure up a B2B marketing strategy aimed at filling the top of the sales funnel. But leads are not exclusive […]

search engine | 9 December 2017

Killer demand gen strategy, Part 3: Facebook advertising

If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring […]

search engine | 12 August 2016

Peer content: when marketing meets care

Marketing and customer care intersect at peer content, which results in more interaction on social. Something that too many marketers treat and measure like TV. As I listened to various presenters […]

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