Keyword contextual targeting

Tag: Keyword contextual targeting

search engine | 25 February 2020

Display and search advertising: Top three strategies to expand your audience across channels

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising […]

search engine | 17 November 2017

Killer demand gen strategy, Part 2: Google Display Network targeting

This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how […]

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